Principles for Promotion and Outreach

Map Your Ministry -- Divide and Prioritize

Promoting your young adult ministry will be less overwhelming if you recognize the sub-groups within the larger demographic. Consider in-reach, outreach, and age range. In-reach concerns the young adults who already belong to your parish community, out-reach concerns the young adults in the surrounding community. For both groups think about age as well as ethnicity, language, socio-economic status, relationship status, etc.

Once you divide the young adults into sub-groups in your parish and wider community, prioritize which demographics you strive to reach. Perhaps you’ll begin with outreach to the 25-30 year old single professionals within your parish, and then plan to reach out to the 18-25 year olds in the college town nearby once your ministry is off the ground.

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