Summary
This Essential will help you develop an effective plan to market events and programs that will reach young adults.
Introduction
Promotion and outreach are important for any organization but what we’re selling is not just a product like any other. Young Adult Ministry is not about numbers and profits; it is about the Gospel and the living Body of Christ. Consequently, marketing for young adult ministry should be approached differently. Guided by the right principles and strategies, promotion and outreach to young adults can become a ministry in itself.
Strategies that are successful for other ministries in your parish may not suffice. The people you are trying to reach are often on the cutting edge of today’s communication tools. Marketers of all sorts seek the time, attention, energy, and resources of young adults. The competition is tough. Even if your parish has great success with the promotion of its other ministries, your young adult ministry outreach may require renewed creativity and effort.
In this section we’ll guide you through everything you need to know from foundational principles to logistical know-how. We will consider how to reach young adults inside and outside your parish and help you develop a plan specific to your setting. This section will enable you to sustain and expand outreach as your ministry thrives. In addition to all this practical information, we’ll show you how marketing can be more than just something else on the to-do list; outreach to young adults is a ministry when it is done right.
