Jessica Coblentz offers these principles (and more) for promoting young adult ministry and reaching out to young adults in your parish and beyond:

• Listen To Your Local Experts — Young Adults
• Outreach Is a Ministry Opportunity
• Network, Network, Network
• More Is Not Always Better
• Establish a Sustainable Strategy

Jessica also offers practical tools to use to help you create a marketing strategy or plan that will fit your young adult ministry needs. Find more details in the Essentials section of Young Adult Ministry in a Box.