Paul Jarzembowski explains that evangelization is one of the principles of young adult ministry:
Evangelization literally means the proclamation of good news. The term has come to mean sharing one’s faith with another so that person’s heart is transformed. With only 15% of self-proclaimed Catholic young adults coming to Mass weekly and a growing quarter of the Millennial Generation already disconnected from organized religion, there is certainly much work that needs to be done. It is critical that parishes and dioceses find creative ways to reach out to inactive churchgoers and work toward the ongoing conversion of heart among active young adult Catholics.
Read more principles of young adult ministry in the Essentials section of Young Adult Ministry in a Box.