Marketing

Outreach Resources

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YouTube

These YouTube videos will walk you through some potential promotional tools for your ministry outreach:

Constant Contact

ConstantContact is a fee-based website offering members online marketing services. For those who can afford it, it is a great way to streamline your ministry’s online promotion and outreach efforts. In addition to providing professional e-mail templates, the site allows you to store various e-mail lists so group emails are only a click away. It also allows you to connect e-mails to other social media sites, like Facebook and Twitter. It’s e-mail tracking statistics indicate how many e-mail recipients opened your email and which links they clicked. This video describes Constant Contact services.

Getting Feedback

Take the following list of possible promotion/outreach tools to your young adults and see what they would add. Have them rate each item on a scale of 1-3 (1 – always, 2 – sometimes, 3 – never) to find out which tools they are already using to get information.

  • Bulletin announcements
  • Liturgy/Pulpit announcements
  • E-mail
  • Phone calls
  • Text messaging
  • Community Calendar notices in your local media (TV, radio, print, websites)
  • Facebook
  • Google+
  • Twitter
  • Personal invitations
    • Networking through parish and other local ministries (marriage prep, baptism prep,colleges/universities, service organizations, coffee shops)
    • YouTube
    • Public bulletin boards (library, community center, campus, local businesses)
    • Constant Contact e-mail services
    • Radio station ads
    • Newspaper ads
    • Facebook Ads
    • Snail mail

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